FAQ

Frequently Asked Questions

Answers about SEOReport plans and credits, the reports, API access, and AI search.

Reports

What does a SEOReport diagnosis include?

Every report gives your site an overall 0–100 score and a breakdown across technical health, on-page and content, structured data, links and languages, performance, security and AI search readiness. Each finding comes with the evidence behind it, such as actual header values, affected URLs and detected signals, and the findings are ranked into a prioritized fix plan with per-page detail, an AI executive summary, and PDF, Markdown and JSON exports.

Do I need an account to run a report?

Yes. Reports run from your workspace on a paid plan. Choose a plan on the pricing page, sign in, and complete checkout; your credits are ready to use once the payment is confirmed.

How long does a report take?

Most reports finish in under a minute. The first findings appear within seconds while the rest of the analysis completes.

What does the score mean?

The 0–100 score summarizes how your site performs across every category in the report. Each finding is weighed by its impact and relevance, so one critical problem counts for more than several minor ones. The score measures one site at one moment on our own scale: it is not a search ranking, and it is not meant for comparing different sites.

Can I download the report as a PDF?

Yes. Every report includes a PDF with a cover page, executive summary, category breakdown and full findings, and the same report is available as Markdown, text and JSON. Plans with white-label PDFs let you deliver it under your own brand.

Pricing & Billing

What subscription plans are available?

There are three plans, Essential, Pro and Agency, each billed monthly or annually. Their prices, monthly credits and features come from our live billing catalog and are listed on the pricing page.

How do credits work?

One credit covers one new site for the calendar month (UTC). Running a site again that you have already received a report for does not use a credit, and a second run of the same site in the same month reuses that month's credit, so a failed delivery can be retried at no extra cost. Credits reset on the first day of each month (UTC). Unused credits end with their month: they never roll over, and no leftover or evaluation credits are added to a later month.

What happens when I run out of credits?

Your existing reports, downloads and account stay available. You can run new sites again when your credits refresh at the start of the next month, or sooner by moving to a larger plan.

What's the difference between Essential, Pro, and Agency?

The plans differ in monthly credits, white-label PDFs and priority processing. The pricing page shows the current details of each plan.

Can I cancel my subscription?

Yes. You can cancel at any time from your account. Your plan and its remaining credits stay active until the end of the period you have already paid for, and the reports you have received remain available under our retention terms.

Do you offer refunds?

Refunds are handled by Paddle, our merchant of record, together with our support team. You can ask for a refund of a first subscription payment within 14 days, and duplicate charges or reports we failed to deliver are always reviewed. Your statutory rights are not affected. See the refund policy for details.

API & Docs

Can I use the API with my AI agent?

Yes. SEOReport provides an MCP endpoint that your AI agent connects to with the API key from your paid plan. Your agent can create reports, check their status, and download PDF, Markdown, text or JSON exports, and each new site it runs uses your plan's credits like any other report. See the agents page for the MCP URL and setup instructions.

How do I create an API key?

Sign in, open your account settings, and create an API key. API keys are available on paid plans, and one key covers both the REST API and MCP access.

What MCP tools are available?

The MCP endpoint provides tools for creating reports, checking report status, listing your reports, downloading PDFs, managing subscriptions, and listing available plans. Your agent discovers these automatically when connecting.

SEO, GEO & AI Search

What is GEO (Generative Engine Optimization)?

GEO stands for Generative Engine Optimization — the practice of optimizing your site so AI systems like ChatGPT, Perplexity, Gemini, and Google AI Overviews can find, understand, and cite your content in their answers. It builds on traditional SEO with additional focus on structured data, answer-first formatting, and AI crawler accessibility.

What is the difference between GEO and traditional SEO?

Traditional SEO focuses on ranking in blue-link search results. GEO focuses on being cited as a source in AI-generated answers. They share many foundations (crawlability, structured data, quality content), but GEO adds emphasis on FAQ structure, answer-first formatting, entity signals, and ensuring AI crawlers can access your content.

What is Answer Engine Optimization (AEO)?

AEO is an earlier term for optimizing content for answer engines — systems that provide direct answers rather than link lists. It overlaps with GEO and AI SEO. The core ideas are the same: structure your content so systems can extract and cite it. SEOReport covers them in the AI search readiness part of every report.

Does SEOReport check AI answer visibility?

Yes. The AI search readiness part of every report checks whether the main AI crawlers can reach your site, whether your robots.txt treats answer-facing and training-only crawlers the way you intend, whether your key content needs JavaScript to appear, and whether your llms.txt and structured data help AI systems understand what your site is.

Why do AI search engines favor FAQ content?

A good FAQ gives a clear question followed by a concise, direct answer. That format is easy for readers to scan and easy for search and AI systems to parse. Answer the questions your customers actually ask; FAQPage markup describes an FAQ, it does not make one more useful.

What is llms.txt and does my site need one?

llms.txt is a proposed standard file (similar to robots.txt) that provides AI systems with a structured overview of your site. Most major AI crawlers do not actively request it yet, but it is low-effort to add and may become more important. SEOReport checks for its presence and validates its structure.